By Mary Reynolds Kane, Director, Online Marketing
Professional Convention Management Association
From Henry Givray’s Passion of Leadership to Patricia Martin’s How to Launch in a Digital World, the remote audience was tuned in and engaged to the Virtual Event hosted from PCMA’s Education Conference in San Antonio.
The Set-up

In efforts to minimize the budget, we chose to only broadcast live one day from the conference.  We worked with the team to move the sessions around so that we would only have to have one additional camera, lighting, internet line, and other equipment in …