Posted by:
Jessica Levin, CMP, MBA (@JessicaLevin)
President and Chief Connector
Seven Degrees Communications
Twitter is quickly becoming a regular part of the meeting and convention landscape. As Twitter becomes more mainstream, planners are finding themselves needing to learn about the social networking tool that they are hearing so much about.  Don’t worry if you are not familiar with the power of Twitter. While there are so many platforms for using Twitter, an abundance of third-party add-ons and a lot of confusion about measurement and time management, there are some basic principles that …

Posted by:  Michael M. McCurry, CMP — Strategic Account Manager, Experient
I think it is pretty clear to most folks by now that Social Technology and the use of Social Media for business is not merely a passing fad.  It is here to stay, although its context of use will continue to evolve as technology changes.
Many organizations have now surpassed the point of just acknowledging the power and value of a social media presence, and are actually actively engaging its use at some if not many levels.  PCMA is demonstrating leadership …

Posted by:
Greg D. Ruby, CMP, CMM, CEM
Managing Director, Ruby Enterprises
You may have heard about the company behind LinkedIn going public last week and the shares doubling in price during the first day of trading.  It was the largest Initial Public Offering for an Internet based stock since Google went public in 2004.
Obviously, LinkedIn is not a fad and with a new account being created every second it is a serious player in the world of social media.  Over 100,000,000 users worldwide make it a viable source for …