By Fun Lee
Director, Meeting Planning
Cardiovascular Research Foundation

My organization, the Cardiovascular Research Foundation, produces an annual meeting with an audience of 11,000 attendees –  of which 60% are international.
As a meeting planner I am always asking – Where is the growth?  How can I generate more revenue for our organization?   Acknowledging our domestic attendance has plateaued recent years, our highest potential target opportunity is the international audience.
After attending “Convene Presents: Attracting International Attendees to Your U.S. Meeting” during the PCMA Education Conference on June 11, I discovered that my organization should …