By Michael Barratt, CMP
Senior Vice President, Meetings & Event
Automotive Aftermarket Industry Association
Membership and the reason individuals belong to associations has shifted over the years. Speaker Sarah Sladeck of XYZ University identified three main reasons for the decline of membership during “The End of Membership as We Know It” session at the PCMA Education Conference on June 12.

Economics and the declining economy overall
Changing technology – there have been more changes in the past 5 years then in the previous 50 years
Demographic shift – by the year 2015 there will be more Generation …