By Daniel Metz, Specialist, Marketing
Professional Convention Management Association
How do you keep your brand relevant in times where the media landscape seems to change every day and getting an audience to focus for 60 seconds is a near impossibility? Marketing mogul Steve Stoute helped answer these questions as PCMA’s Education Conference Master Series speaker.
Stoute has been a giant in the advertising and marketing industry over the last decade after spending the majority of his career in the music business as a producer and record executive. Since making the switch to advertising …

By Mary Reynolds Kane, Director, Online Marketing
Professional Convention Management Association
From Henry Givray’s Passion of Leadership to Patricia Martin’s How to Launch in a Digital World, the remote audience was tuned in and engaged to the Virtual Event hosted from PCMA’s Education Conference in San Antonio.
The Set-up

In efforts to minimize the budget, we chose to only broadcast live one day from the conference.  We worked with the team to move the sessions around so that we would only have to have one additional camera, lighting, internet line, and other equipment in …

A jam-packed primer on virtual events.  TED-style sessions with PCMA members offering their thoughts on hot topics.  A networking luncheon right on the AIBTM show floor.
These were just a few highlights from PCMA’s recent Education Conference.  The event was a huge success, combining some of the best education and networking out there.  And Baltimore was a great host city….even Bono couldn’t resist the opportunity to visit the city when we were in town!
I personally enjoyed the inspirational talks from Jeff Henderson – a convicted drug dealer turned five-star chef, and …