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Too Cool For School?

16 November 2012 No Comment

By: Kelly Peacy, Senior Vice President, Education and Meetings
Professional Convention Management Association

Do you think you’re too cool for school? Think again. Convening Leaders’ 2013 the PCMA Business School (new this year) is giving you a reason to head back to class. We’re offering classes in Economics, Communications, Business Finance, Marketing & Branding, Management & Leadership and Sales Strategy.

PCMA’s Business School sessions are designed to elevate your business acumen in a world where meetings are businesses. Our faculty includes the likes of – Richard Hadden, leadership and employee engagement expert, co-author of the Contented Cows leadership book series, and Rebooting Leadership and Wayne Burkan, President, Alternative Visions, Inc. and previously on faculty at State University of New York and guest lecturer at Penn State Executive Management Program.

Have I piqued your interest? If so, you’ll need to pre-register for these sessions, as our lecture hall has limited capacity and we’ll be verifying registration at the door. Just go to My Schedule, at conveingleaders.org, but go quickly, as we expect these sessions to sell out soon.

Scroll down for a complete list of Business School classes.

Bottom Line Leadership

Solid leadership skills are fundamental to organizational success. But do you recognize how your daily leadership practices are actually affecting the bottom line of your business or business unit? Attend this lecture to learn how to analyze the level of commitment of your current employees, and understand which leadership practices in today’s workplace can lead to employee peak performance and productivity.

An Overview of Key Economic Trends and Issues

Attend this lecture to gain a stronger understanding of the current economic and business situation in the United States and in major foreign markets, as well as the short term and long term outlook for the U.S. and global economies. Analyze the key factors that will impact economic and business performance in the years ahead, as well as the outlook for financial markets, and for important sectors and industries.

Communication for Competitive Advantage

The world is changing and the average target listener/audience now expects a much higher level of communication skill. As a result, today’s executives are facing new challenges as well as opportunities in how they think about and manage communication. Effective communication is about knowing how to influence what the listener hears, believes and remembers.

Understanding Financial Reports

Regardless of your position within your organization, a clear understanding of financial reports and accounting terminology is essential to success. And, a solid comprehension of financial forms and reports are the basis for effective business planning, forecasting, budgeting and more. Attend this lecture if you need to learn how to better navigate and interpret a standard financial report and communicate more effectively with your CFO.

Mastering Change and Innovation

Every individual and organization has enormous potential to change and improve innovation dramatically, given enough time and resources. In this competitive environment, however, those are precisely the things that are in least supply. To stay competitive, you need to understand what to change and when and how to change. Attend this lecture to identify specific techniques and methods that lead to smarter innovation.

Changing Demographics & The Impact on Business Today and Tomorrow

Now, more than ever, it`s imperative that you understand the changing demographics of the communities and groups you serve. While diversity of thought helps companies stay leading-edge and proactive, learning about differences in values among different groups is the key to maximizing relationships, marketing efforts and business opportunities. Attend this lecture to gain a clearer understanding of why changing demographics and diversity are business opportunities and how these changes affect your business today and tomorrow.

New Principles in Sales Strategy and Leadership

Recommended for our Supplier Partner attendees—this lecture will focus on the key elements for building a successful sales strategy in today’s business environment. Explore new techniques and methodologies in sales team leadership, new customer acquisition, market analysis and more.

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