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Executive or Energizer: Choosing Your Job Title

9 November 2012 No Comment

By: Daniel Metz, Specialist, Online Marketing
Professional Convention Management Association

job titlesJeans on Friday? Of course. Flexible hours? Not a problem. Work from home? Sure, just get everything done. Can I make up my own title?

I’m sure everyone has heard the first three questions before, it’s the fourth that seems out of place. In what’s becoming an increasingly more casual business world, asking to create a job title may soon become a common question too.

Full disclosure I am a millennial, so I may not have all the traditional business values of my boomer colleagues but that’s okay because traditional business behaviors are evolving. Example: Facebook isn’t just for looking (creeping as millennials call it) at someone’s vacation pictures anymore. So why not start thinking about letting your employees’ freak flags fly?

What’s the payoff?

  1. Inspire Creativity – get your employees’ creative juices flowing; it might just lead to them thinking outside of the box on all of their work.
  2. It’s a great recruiting tool – when potential employees check out your staff webpage they’ll know your office is a fun place to work and want to be a part of that.
  3. Boost Office Moral – who wouldn’t want to come to work knowing there is a Monkey-Business Manager on staff?
  4. Create a Sense of Individual Pride – anyone can be an (insert generic department name) coordinator, account executive or manager at the office. But not everyone can be a Talent Wrangler (HR employee) or an Algorithm Authoritarian (Computer Programmer) let people feel like they really own their jobs.

My team leader here at PCMA once had to fill a jill-of-all-trades creative agency position.  She found the perfect applicant and when extending the offer the prospect inquired, “what’s my job title?”  Quickly, she replied “Goddess.” This was seven years ago and while my leader has had 2 other jobs, with predictable titles since making that offer, the Goddess still remains at her original employer.

With more millennials entering the workforce these new thought processes and recruiting tactics will eventually become the norm and I for one am a huge proponent of choosing your own job title.

Until the time comes where this idea is more widely practiced, I anxiously wait for my business card to read Daniel Metz, Dominator of Digital Dialogue.

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