Do you love Brain Rules?
There’s a famous story in my family about my insane love of reading books. As a child, my older brother was captain of the football team in high school. Our entire family had to go to every one of his games to support and cheer him on regardless of the weather. There was one particular game they were playing during a ridiculously blizzard-like snowstorm. There we all sat in the stands under blankets. And I was literally completely underneath the blanket, secure in my fort, so that I could read my book without snow melting on the pages.
I’m obviously of the opinion that there’s absolutely nothing better than losing yourself in a good piece of fiction. Business books, however, are a bit different. I have to try harder to relate the insights and concepts to my job and my industry. That’s why I was so thrilled when our virtual community at PCMA Convening Leaders came up with the idea of a book club to discuss the works of the authors who spoke at the conference.
Our first session was last week and we were so engrossed in chatting and discussing what connected for each of us that we didn’t even make it all the way through the book! John Medina’s Brain Rules is the book I’d selected for our first session, because it’s one very near and dear to my heart. Medina makes something as clinical and scientific as brain science understandable and relatable to mere mortals with regular IQ’s like mine. This book is one that made a great impact on my life and in many ways I can thank Dr. Medina for positive changes in my career. It sparked my interest in neuroscience and applying those findings to our industry. It was Brain Rules that dramatically changed my presentation style as a frequent industry speaker. Brain Rules led me to become an evangelist of sorts for innovation and change in our industry’s experience design to better work with our neurobiology.
My love for this book was validated during our book club discussion, because others shared the nuggets and takeaways that created change in their lives too. Who knew a “business book” could be so transformational? I’m excited for our second session and can’t wait to discuss the second half of Brain Rules!
PCMA’s Book Club will meet May 10th at 2PM EDT/1PMCDT/11AM PDT in PCMA’s virtual environment.