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Articles Archive for August 2007

PCMA Blog »

[31 Aug 2007 | No Comment | ]

With the first week of the blog under my belt I’d like to thank everyone who has visited and chimed in on the discussions. We’ve covered a lot of topics this week…I’m curious to see where we go next.
Next week I’ll be in D.C. for business (PCMA Masters Series and HSMAItradeshow) – I’m sure when I talk to members at these events it will spur some additional topics to cover.
Looking forward to hearing from you….
I hope you all have a safe Labor Day weekend!

PCMA Blog »

[30 Aug 2007 | No Comment | ]

Have you heard of the Barbershop Harmony Society? PCMA member John Schneider (Director of Events) works with this organization. This is a society that is singularly focused with a very clear and concise mission. I’m amazed by this group – to have such clear focus and vision of who they are and why they are in existence is so awesome. That can be hard to find these days.
Their mission couldn’t be more clear:“The Society is built on fundamental principles that drive our mission: that singing brings joy to our lives …

PCMA Blog »

[29 Aug 2007 | One Comment | ]

Thanks to everyone who has visited the blog. The blog is an interesting animal and I’m having a lot of fun writing and thinking about issues and concerns.
One comment posted is about looking for new ways of attendance building. I don’t know anyone who is not concerned about getting people to their educational programs, networking events, or tradeshows. It’s HUGE. With so many marketing minds out there please post your tips on how you build attendance at your events. I know by pooling our …

PCMA Blog »

[28 Aug 2007 | No Comment | ]

So I’ve been thinking a lot about the question I posted regarding what the biggest challenge/concern is for you. I think, not surprising, for me it’s budgetary. Being smart with my budget, staying focused on “desired state” or “desired outcomes” is hard – but critically important.
I find the greatest success sticking to this by using a filter that forces me to ask: what is the point of X? Whether X is an email, a postcard, a brochure, new web content, etc. If you cannot …

PCMA Blog »

[27 Aug 2007 | 2 Comments | ]

Welcome to the very first PCMA membership blog site! This site is meant for everyone in the hospitality industry to share their thoughts, ask questions and learn.
I will try to post some new musings, information or questions regularly, so check back often.
To kick us off, I have posted two questions – “do you have a blog?” and “what’s your most pressing problem?” – I hope you consider these and not only answer the poll, but post your concerns and thoughts.
It’s all about you – our members, our partners …